1. Headline, Hook
2. Opening, to give context to let people know they are in the right place
3. Credibility, why should I listen to you?
Go into your expertise, the clients you have had. Vertel ze waarom warmtepanelen
4. Offer – How are you going to solve the problem of your clients
5. Bullets – a single benefits
6. Testimonials – a third party verification for you solution, to show it does what it claims to do.
7. Value justification – if I spend this money, is it worth it?
Financieel plan – de berekening
8. Risk reversal – disprove the risk people are making
Voorwaarden zodat je warmtepanelen goed werken.
1 kamer of hele huis
9. Call to action – tell what you want them to do in return for all the points you have made
10. Urgency – tell them why they should buy now